THE IMPACT OF GREEN HUMAN RESOURCE MANAGEMENT ON EMPLOYEE PERFORMANCE MEDIATED BY KNOWLEDGE MANAGEMENT AND USE OF ARTIFICIAL INTELLIGENCE

Abstract

This study aims to analyze the effect of Green Human Resource Management (GHRM) on employee performance with the mediation of Knowledge Management (KM) and the use of Artificial Intelligence (AI). This study was conducted at the Department of Transportation of West Sumatra Province with 217 respondents. The analysis method uses Structural Equation Modeling Partial Least Square (SEM-PLS). The results showed that Green Training significantly influenced KM and AI usage, and had an indirect effect on employee performance through these two mediators. In contrast, Green Development has no significant effect on KM, AI usage, or employee performance, either directly or indirectly. This finding confirms the importance of environmentally oriented training integrated with digital and managerial strategies to drive performance improvement. This study implies that the success of GHRM in driving employee performance depends on the organization's success in managing knowledge and technology sustainably.