E-COMMERCE PLATFORMS AND CONSUMER BUYING BEHAVIOUR: AN EMPIRICAL STUDY IN SELECTED TIER-2 CITIES OF KARNATAKA. LEX [Internet]. 2025 Aug. 25 [cited 2025 Sep. 21];23(S4):3526-3. Available from: https://lex-localis.org/index.php/LexLocalis/article/view/801107