IMPACT OF INNOVATIVE STRATEGIES ON LONG-TERM SUSTAINABILITY ANDGROWTH: EVIDENCE FROM THE PHARMACEUTICAL INDUSTRY IN THE MIDDLEEAST. LEX [Internet]. 2025 Aug. 25 [cited 2025 Dec. 31];23(S4):2204-25. Available from: https://lex-localis.org/index.php/LexLocalis/article/view/801036