AUTONOMY AND BRANDING IN HIGHER EDUCATION: AN EMPIRICAL STUDY MEASURING THE IMPACT OF SELF-GOVERNANCE ON CONSUMER-BASED EQUITY IN INDIAN DEEMED-TO-BE UNIVERSITIES. LEX [Internet]. 2025 Aug. 25 [cited 2026 May 23];23(S4):760-7. Available from: https://lex-localis.org/index.php/LexLocalis/article/view/800625