“THE EFFECT OF FUNNY E-COMMUNICATIONS ON BRAND EQUITY: A STUDY ON SAUDI HOUSEHOLDSIN THE ELECTRICAL APPLIANCES MARKET”. Lex localis - Journal of Local Self-Government 23, no. S4 (August 25, 2025): 3749–3769. Accessed February 27, 2026. https://lex-localis.org/index.php/LexLocalis/article/view/801138.