“AUTONOMY AND BRANDING IN HIGHER EDUCATION: AN EMPIRICAL STUDY MEASURING THE IMPACT OF SELF-GOVERNANCE ON CONSUMER-BASED EQUITY IN INDIAN DEEMED-TO-BE UNIVERSITIES”. Lex Localis - Journal of Local Self-Government, vol. 23, no. S4, Aug. 2025, pp. 760-7, https://doi.org/10.52152/800625.