IMPACT OF SOCIAL MEDIA ON COSMETIC BUYING BEHAVIOUR OF FEMALE CONSUMERS IN COIMBATORE IN THE AI DIGITAL MARKETING ERA. Lex localis - Journal of Local Self-Government, [S. l.], p. 144–156, 2026. DOI: 10.52152/ezxq0a53. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/803649. Acesso em: 23 mar. 2026.