Consumer behavior analysis and customer segmentation Budgetary Control Operations Using the RFM model. Lex localis - Journal of Local Self-Government, [S. l.], p. 74–79, 2026. DOI: 10.52152/z3dkf585. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/86-434. Acesso em: 1 sep. 2026.