RELATIONSHIP MARKETING FOR CUSTOMER LOYALTY AT AN ICE CREAM AND BEVERAGE COMPANY IN AYACUCHO, PERU. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 8480–8492, 2025. DOI: 10.52152/vx02mj59. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/803112. Acesso em: 13 dec. 2025.