SERVICE INNOVATION AND BRAND LOYALTY: A SYSTEMATIC LITERATURE REVIEW COMPARING ONLINE AND OFFLINE RETAILERS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 8020–8036, 2025. DOI: 10.52152/styg5753. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/803022. Acesso em: 14 aug. 2026.