CROSS-CULTURAL MARKETING STRATEGIES IN A GLOBALIZED WORLD: A LONG RESEARCH ARTICLE ON CONSUMER PSYCHOLOGY, BRANDING, AND MARKET ADAPTATION. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 6444–6453, 2025. DOI: 10.52152/k93fyj86. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/802793. Acesso em: 3 apr. 2026.