DIGITAL ADVERTISING STRATEGIES FOR SUSTAINABLE BRANDS: A COMPARATIVE ANALYSIS OF SOCIAL MEDIA AND E-COMMERCE PLATFORMS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 2205–2224, 2025. DOI: 10.52152/exqtzc80. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/802107. Acesso em: 3 apr. 2026.