AI AND CHATBOTS IN DIGITAL MARKETING: A BIBLIOMETRIC STUDY. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 320–337, 2025. DOI: 10.52152/801777. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/801777. Acesso em: 7 oct. 2025.