EXPLORING HOW PERCEPTION MEDIATES THE EFFECT OF HUMOROUS ADVERTISING ON CONSUMER PURCHASE INTENTION, BRAND AWARENESS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 158–181, 2025. DOI: 10.52152/801764. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/801764. Acesso em: 7 oct. 2025.