THE INFLUENCE OF DIGITAL ADVERTISING STRATEGIES ON PURCHASE INTENTION AND BUYING BEHAVIOR IN THE TEXTILE AND APPAREL E-COMMERCE SECTOR. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. 11, p. 2587–2597, 2025. DOI: 10.52152/tn85y886. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/803203. Acesso em: 12 dec. 2025.