EXPLAINING THE AI ADVANTAGE: HOW RECOMMENDATION SYSTEMS INFLUENCE CUSTOMER ENGAGEMENT AND PURCHASE DECISIONS IN ONLINE FASHION. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. 11, p. 1699–1708, 2025. DOI: 10.52152/802019. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/802019. Acesso em: 12 dec. 2025.