THE INFLUENCE OF PARASOCIAL RELATIONSHIP ON PURCHASE INTENTION AND FACTOR ANALYSIS OF PARASOCIAL RELATIONSHIP FORMATION IN THE CONTEXT OF PROBIOTIC SKINCARE MARKETING. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. 11, p. 866–906, 2025. DOI: 10.52152/801944. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/801944. Acesso em: 14 apr. 2026.