THE EFFECT OF FUNNY E-COMMUNICATIONS ON BRAND EQUITY: A STUDY ON SAUDI HOUSEHOLDSIN THE ELECTRICAL APPLIANCES MARKET. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 3749–3769, 2025. DOI: 10.52152/801138. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/801138. Acesso em: 27 feb. 2026.