INNOVATION AND CHALLENGES OF REFERENCE MARKETING IN TIMES OF DIGITAL TRANSFORMATION. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 2323–2338, 2025. DOI: 10.52152/2a31gm80. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/800889. Acesso em: 23 jul. 2026.