THE EVOLUTION OF SOCIAL MEDIA MARKETING AND ITS IMPACT ON STARTUP RETENTION TACTICS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 1323–1332, 2025. DOI: 10.52152/. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/800717. Acesso em: 7 dec. 2025.