DIGITAL BRAND BUILDING INDEX (DBBI) CONSTRUCTION OF A SCALE AND VALIDATION IN THE PRIVATE UNIVERSITIES OF TELANGANA. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. 10, p. 1826–1833, 2025. DOI: 10.52152/801604. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/801604. Acesso em: 2 oct. 2025.