Analysis of the Impact of Competitive Advertising on Brand Positioning via Social Media Platforms: A Comparative Study of Samsung and Apple on Twitter. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. 10, p. 1561–1572, 2025. DOI: 10.52152/v2d6ms93. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/09-91. Acesso em: 25 may. 2026.