HUMAN RESOURCES AUTHENTICITY AND THEIR ROLE IN THE SUCCESS OF INSIGHTS-DRIVEN MARKETING. Lex localis - Journal of Local Self-Government, [S. l.], p. 233–244, 2025. DOI: 10.52152/4qwny758. Disponível em: https://lex-localis.org/index.php/LexLocalis/article/view/802715. Acesso em: 23 jul. 2026.