USE OF KEY PERFORMANCE INDICATORS (KPIS) FOR THE EVALUATION OF OPERATIONAL EFFICIENCY IN SMES: APPLICATION IN CONTAWEB-BI. LEX [Internet]. 2025 Jun. 8 [cited 2025 Oct. 4];23(S2):594-609. Available from: http://lex-localis.org/index.php/LexLocalis/article/view/800759