WHEN CONTENT GOES VIRAL: ANALYZING THE STRUCTURE AND TRENDS OF VIRAL MARKETING RESEARCH IN THE DIGITAL AGE. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 3057–3074, 2025. DOI: 10.52152/5f80jt36. Disponível em: http://lex-localis.org/index.php/LexLocalis/article/view/802235. Acesso em: 21 jan. 2026.