DEVELOPING A CONCEPTUAL FRAMEWORK BASED ON THE THEORY OF PLANNED BEHAVIOUR TO EXAMINE THE INFLUENCE OF SOCIAL MEDIA ADVERTISING FEATURES ON CONSUMERS PURCHASE INTENTIONS FOR COSMETIC PRODUCTS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S6, p. 2103–2110, 2025. DOI: 10.52152/cgcp6m16. Disponível em: http://lex-localis.org/index.php/LexLocalis/article/view/802098. Acesso em: 10 feb. 2026.