IMPROVING VISITOR AWARENESS THROUGH MARKETING LITERACY DURING RIYADH SEASON EVENTS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 2511–2540, 2025. DOI: 10.52152/srvtb662. Disponível em: http://lex-localis.org/index.php/LexLocalis/article/view/800928. Acesso em: 13 sep. 2025.