ECONOMIC AND GOVERNANCE IMPLICATIONS OF AI-DRIVEN MARKETING SYSTEMS: A MIXED-METHODS STUDY ON PERFORMANCE, TRANSPARENCY, AND POLICY ALIGNMENT. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 2189–2203, 2025. DOI: 10.52152/arsynj63. Disponível em: http://lex-localis.org/index.php/LexLocalis/article/view/800878. Acesso em: 13 sep. 2025.