MODELLING THE PATH TO PURCHASE: A PLS-SEM APPROACH TO DIGITAL ADVERTISING EFFECTIVENESS. Lex localis - Journal of Local Self-Government, [S. l.], v. 23, n. S4, p. 1212–1220, 2025. DOI: 10.52152/. Disponível em: http://lex-localis.org/index.php/LexLocalis/article/view/800697. Acesso em: 13 sep. 2025.