IMPACT OF PINK BEACH TOURISM ON THE MARINE ECOSYSTEM OF GREAT SANTA CRUZ ISLAND, ZAMBOANGA CITY

Abstract

Tourism has a significant impact on the environment, particularly on coastal and marine ecosystems. This study aimed to investigate the impact of pink beach tourism on the marine ecosystem of Great Santa Cruz Island in Zamboanga City. The study employed a mixed-methods approach that included survey research and ecological assessments. A total of 300 tourists were surveyed to determine their travel behavior, awareness of environmental issues, and perceptions of the marine ecosystem. Ecological assessments were conducted at the pink beach to evaluate the condition of the marine ecosystem, including coral reefs and seagrass beds. The results showed that pink beach tourism had a significant impact on the marine ecosystem, particularly on coral reefs. The tourists' lack of awareness of environmental issues and unsustainable practices, such as littering and anchoring on coral reefs, contributed to the degradation of the marine ecosystem. The study recommends the implementation of sustainable tourism practices and the promotion of environmental education among tourists.