SOCIODEMOGRAPHIC PROFILE, KNOWLEDGE, AND ATTITUDE OF NATIVE CHICKEN RAISERS IN THE PROVINCE OF BUKIDNON, PHILIPPINES

Abstract

Native chicken production is a crucial part of smallholder farmers as a source of food and livelihood in the Philippines, particularly among smallholder farmers. This study was conducted to (1) identify the sociodemographic characteristics of raisers, and (2) assess their knowledge and attitudes toward native chicken production. Descriptive research design was used; survey questionnaire, Key informant interviews (KIIs) and Focus Group Discussions (FDGs) were conducted. The 234 participants were selected through random sampling from the various municipalities in Bukidnon. The findings show that the native chicken raisers were middle-aged, married, males with average households, high school graduates, and had low incomes. Farming as their main source of income, and owners of their small farm size, knowledgeable and favorable attitude towards native chicken production.