ASSET MANAGEMENT STRATEGY IN SUPPORTING SMART CAMPUS (CASE STUDY AT IPDN JATINANGOR CAMPUS)

Abstract

The transition toward smart campus development requires higher education institutions to strengthen digital governance, asset utilization, and technological integration to improve operational performance and service quality. This study examines the effectiveness of asset management practices at IPDN Jatinangor in supporting digital transformation through the implementation of smart campus initiatives. Using a descriptive qualitative approach supported by institutional reports, policy documents, and expert interpretations, the analysis shows that asset management at IPDN is currently positioned as a supporting component in the digital transformation process, contributing 48.14 percent to smart campus readiness. However, 37.07 percent of asset governance practices do not yet adequately support digital development, and only 14.81 percent demonstrate full alignment with smart campus objectives. Supporting factors include national and regional financial allocation, central government and ministry grants, institutional status as a public administration higher education provider, and strategic support from planning and financial agencies. Conversely, key challenges include limited digital literacy, inadequate dissemination of smart campus initiatives, insufficient leadership prioritization, infrastructure gaps, and the need to refine the existing smart campus master plan. The study proposes strategic strengthening through improved policy clarity, enhanced organizational capacity, better leadership commitment, and increased digital governance maturity. These findings contribute to a deeper understanding of how institutional asset management can improve the effectiveness of smart campus implementation and provide practical direction for policy enhancement and future development.