CONSUMER PERCEPTION AND BUYING INTENTIONS TOWARDS ECO-FRIENDLY PRODUCTS

Abstract

The objectives of this paper are to disassemble the most important factors that affect consumer attitudes, purchasing behaviors and adoption of environmentally friendly products and explore how this can impact on the stewardship of the ecology. It carries out an analysis of the available literature of scholarship to approximate the position of the psychological motivators, demographical factors and social tendencies in the green products buying and the obstacles such as the higher price, lack of accessibility, and the lack of certainty about the arguments of sustainability. The study goes further to examine how the government, corporate sustainability models and technological advances can promote eco-friendly consumption. Findings suggest that government mandates, incentives, and regulation spur more sustainable production and consumption, and corporate strategies such as eco-labels, brand positioning and clear supply chains enhance consumer trust. Furthermore, product traceability and consumer engagement, which are supported by new technologies such as blockchain, AI-based analytics, and e-commerce ecosystems, support more informed decision-making. The study combines the life-cycle assessment (LCA) framework and the ideas of the circular economy, linking consumer behavior to physical environmental results, including the savings of energy, waste reuse, and carbon emissions reduction. The results obtained demonstrate the necessity of combined efforts of policy-makers, industry leaders, technology innovators, and the population to break down the current barriers and hasten the transition to sustainable manufacturing and responsible consumption.