ASSESSING HOTEL SUSTAINABILITY IN TRICHY: INSIGHTS FROM GUEST PERSPECTIVES

Abstract

Sustainability in the hospitality industry has become an important for travellers look for eco-friendly accommodation options. Aim of the is to assess hotel sustainability in Trichy from the guest’s perspective, based on their awareness level, willingness to support for eco-friendly practices, and behavioural practices such as recommending or rebooking hotels. A quantitative approach was used, and collected data from 401 hotel guests through a structured questionnaire. The analysis was done using SPSS 25, by applying Spearman’s rank-order correlation, linear regression, and one-way ANOVA. The finding relates that awareness of sustainable practices exists in hotel, its impact on willingness to pay is limited statistically significant. Guests willing to pay more were also more likely to recommend or rebook. Awareness levels differed according to age groups, with the 31–40 age segment showing lower awareness. This study adds value by highlighting the gap between awareness and action, and by suggesting that hotels need to focus on age-targeted communication to improve sustainability engagement.