“BARRIERS AND CHALLENGES IN THE PURCHASE AND CONSUMPTION OF DAIRY PRODUCTS”

Abstract

Despite the potential benefits of dairy products and the food sector, numerous barriers and challenges have been addressed through this paper due to the low consumption levels and their ongoing decline, which raises a major concern. Such sectors play a vital part towards the country’s agricultural economy, thereby is on the verge of major change. Worldwide, the dairy industry is witnessing remarkable shifts in areas such as technology, animal food quality, breed health and improvement, quality control, modern equipment and machinery, diversification of dairy products, and innovative marketing approaches. The present research work also presents vast opportunities for both the creative and innovative startups with the increase in the number of populations, higher income levels, and greater awareness about health. Yet, such growth potentials and new opportunities is limited by obstacles like the rising production costs, complicated regulated requirements, as well as gaps in the supply chain.

This study seeks to deliver a thorough review of this present scenario by exploring the market behavior, consumer preferences, technological progress, and government regulations, though it provides strategic suggestions to support the growth and long- term sustainability in this vital industry.