EXPLORING THE EFFICACY AND MARKET DEMAND FOR SILICON-FREE HERB-BASED COSMETICS IN THE BEAUTY INDUSTRY

Abstract

Silicon-free herb-based cosmetics have gained significant traction in the beauty industry due to increasing consumer awareness regarding health, sustainability, and natural formulations. These solutions focus on plant-based chemicals with medicinal and dermatological benefits rather than synthetic silicones, which are frequently associated with long-term residue buildup. The goal is to assess these cosmetics' functional effectiveness as well as the changing customer demand for them in today's marketplaces. Data was gathered from 487 participants in urban and semi-urban settings, aged 18 to 45, using standardized questionnaires. Using IBM SPSS statistics version 26, the research included a variety of statistical techniques, including exploratory factor analysis, linear regression, paired sample t-test and ANOVA. Key variables examined were perceived effectiveness, skin compatibility, brand transparency, eco-conscious preferences, pricing, and repeat usage intent. A multi-step strategy was employed in the research, starting with the assessment of consumer preferences and ending with a four-week product testing phase in which participants used specific silicon-free herb-based skincare products. Efficacy was evaluated based on skin hydration, irritation reduction, and overall satisfaction, all measured using a Likert scale. Indicators like purchase frequency, word-of-mouth effect, and interest in herbal cosmetic growths were used to evaluate market demand concurrently. Results exposed that 78% of users reported improved skin feel and reduced irritation. The lack of artificial ingredients was mentioned as a major motivation. The results highlight how herbal cosmetics without silicon could satisfy consumer demand and performance values in the age of clean beauty.