TRADITION IN TREND: EXPLORING CONSUMER PREFERENCES IN OLD FASHION PATTERN

Abstract

This study looks at preferences, emotional ties, and the perceived worth of preserving heritage inspired designs to determine how satisfied consumers are with traditional or antique fashion patterns. The study employs both qualitative and quantitative analysis to identify the main determinants of consumer attraction to antique aesthetics, such as sustainability, cultural relevance, and nostalgia. The emotional bond that customers have with historical designs is also explored, emphasizing the ways in which these patterns arouse both individual and group memories. The study also assesses the influence of perceived value—like craftsmanship and uniqueness—on buying decisions. All things considered, the results highlight the increasing popularity of vintage clothing and provide guidance for companies looking to satisfy customer demands for authenticity and tradition in clothing selections.