DIGITAL-DRIVEN GREEN TRANSFORMATIONAL LEADERSHIP, HRM, AND IN-NOVATION FOR SUSTAINABLE BUSINESS PERFORMANCE: THE MODERATING ROLE OF TOP MANAGEMENT KNOWLEDGE

Abstract

Achieving healthy, sustainable business performance (SBPE) is an inclusive dream of every organization. The present paper examines the relationship between greener dynamics and SBPE in manufacturing firms in Egypt.The study takes a deductive approach, using resource-based view theory (RBV) to underpin its theoretical framework. It is based on renewed scholars like Wei et al. (2009), Singh et al. (2020), and Ismail (2025). The data were collected from top management-level employees of manufacturing firms in Egypt. Finally, the study concluded based on 392 samples.Using path analysis, the results exert a positive effect of green transformational leadership (GTLP), green HRM (GHRM), and green innovation (GRIN) on SBPE. Finally, top management knowledge values (TMKV) moderate the association between GTLP and SBPE, GHRM and SBPE, and GRIN and SBPE.The study's outcomes assist playmakers in coining policies to bring sustainability and performance to the firms. Finally, the study's empirical findings enrich the depth of the domain literature, specifically of manufacturing firms in developing economies.The study offers an extensive and integrated framework that conglomerates GTLP, GHRM and GRIN towards SBPE. Besides, the moderation contribution of TMKV further provides the robustness of the fulfilment of the gaps in practical knowledge existing gaps.