THE IMPACT OF IMPLEMENTING THE STRATEGIES OF THE BANKING SERVICES LIBERALIZATION AGREEMENT ON THE COMPETITIVENESS OF YEMENI BANKS

Abstract

This study aimed to measure the impact of implementing banking services agreement strategies on improving the competitiveness of Yemeni banks. This study also sought to shed light on how banks can improve their performance and achieve sustainable progress in the quality of banking services in order to improve their competitiveness.Methods: The researcher used the descriptive analytical method, and to collect data he relied on the questionnaire tool. The study community was the commercial banks operating in the city of Hodeidah, Yemen, and the sample was (100) employees, using the stratified random sample method. The data were analyzed and the results were presented with the help of the statistical program ((SPSS-27.Results: The results confirmed that the implementation of the banking services liberalization agreement has a statistically significant positive impact on improving the competitiveness of banks.The study showed that the level of implementation of the banking services liberalization agreement in its dimensions (cost leadership strategy, excellence strategy, focus strategy, human capital, technical requirements) in commercial banks is (high) in general.