Institutional Communication Strategies in Administrative Organization from The Perspective of Digital Transformation

Authors

  • Khawla chadi University of M’Sila 28000, Algeria
  • Afifa ladjel University of M’Sila 28000, Algeria
  • Zoubiri Abdallah University of M’Sila 28000, Algeria

DOI:

https://doi.org/10.52152/v3avjt95

Keywords:

Institutional communication, administrative organization, communication strategies, digital transformation, information and communication technologies

Abstract

This article deals with the analysis of institutional communication strategies within the administrative organization under the digital transformation, as it is considered one of the most prominent structural transformations that have reshaped the patterns of communication, interaction, coordination, and decision-making inside contemporary institutions. The study relied on the descriptive-analytical method that combines theoretical literature and modern applied studies, which review the transition from traditional communication models based on linearity and centralization, to more interactive and flexible digital models, based on the use of information and communication technologies such as digital platforms and internal networks. This digitalization has contributed to reshaping the communication structure and monitoring the developments that have occurred in the communication channels inside institutions.

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Published

2025-10-10

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How to Cite

Institutional Communication Strategies in Administrative Organization from The Perspective of Digital Transformation. (2025). Lex Localis - Journal of Local Self-Government, 23(10), 1360-1364. https://doi.org/10.52152/v3avjt95